High -Shine, High -Impact:
Bringing Rimmel’s Lip Oil to Life
Working with model and influencer, Freya Walton, we led the creative direction, influencer collaboration, and video production, producing an aesthetic high quality beauty campaign designed for Instagram and TikTok.
The content showcased the product’s high-shine finish and hydrating formula through authentic, engaging storytelling aligned with current beauty trends and audiences.
BACKGROUND
Rimmel London launched the Oh My Gloss! Lip Oil to tap into the growing demand for hybrid beauty products that combine skincare benefits with high-impact makeup results. With the lip oil trend dominating social media, the brand needed a creative marketing agency to deliver standout, platform-native content that would resonate with beauty audiences across Instagram and TikTok.
THE EXECUTION
APRIIL led the full creative direction, shaping the concept around a “coffee date” storyline - a relaxed, everyday setting that allowed the product to feel seamlessly integrated into real-life moments. Sourcing the location and scenery to match the aesthetic direction, ensuring a soft, natural environment that elevated the storytelling
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The campaign was designed specifically for short-form platforms, with a focus on authentic dialogue, lifestyle framing, and beauty-led close-ups that aligned with current TikTok and Instagram trends.
