BUILDING LENY FROM THE FEED OUT.
APRIIL has worked alongside LENY from the beginning, supporting the brand across social, content, campaigns, events and email as it has grown.
Our relationship with LENY goes beyond managing the day-to-day. From launches and collaborations to events and content, we work alongside the brand across the moments that shape it.
THE RESULT
SOCIAL THAT MOVES WITH THE BRAND
We manage LENY's social presence with an ongoing strategy that evolves alongside the brand. We regularly review performance, test new ideas, make changes where needed and build on what works. It's a constant process of looking for improvement, keeping the content fresh and making sure the strategy continues to deliver.
IN JUST 30 DAYS
+977.8k
VIEWS
+233.1%
INTERACTIONS
+419.6%
FOLLOWERS
+92.5%
REACH
CONTENT CREATION
CREATING THE CONTENT THAT MAKES LENY FEEL LIKE LENY
From social-first video and campaign-style photography to event and founder content, we create across every side of the brand. Everything is created with the wider strategy in mind, giving LENY a bank of content that feels cohesive, recognisable and made for how people actually consume social.
BY ROTATION X LENY
01.
CAMPAIGN STYLE VIDEO
02.
INFLUENCER CONTENT
03.
EVENT ROUND UP
04.
INFLUENCER CONTENT
05.
PILATES INFLUENCER
BRINGING THE BRAND TO LIFE BEYOND THE FEED
We've supported LENY across its events, capturing the energy of each one through social-first and founder-led content. From the details of the event to the people in the room, we turn each moment into content that can live beyond the day itself and keep the LENY story moving online.
SELFRIDGES LAUNCH
WHEN SOCIAL OPENS REAL-WORLD DOORS
LENY's social presence helped put the brand on the radar of a Selfridges buyer, leading to its launch at the retailer. APRIIL captured the moment through founder-led and event content, turning the launch into another chapter of the brand's digital story.
01.
TEASER CONTENT
LENY X NURIA COLLABORATION
02.
SOCIAL LED CONTENT
03.
CAMPAIGN STYLE CONTENT
04.
CAMPAIGN STYLE CONTENT
05.
EVENT CONTENT
FROM FIRST IDEA TO LAUNCH DAY
We've been part of the Nuria X LENY collaboration from the beginning, supporting everything from social content and campaign-style videography to the launch itself. We managed the event from props and influencer outreach through to set-up and on-the-day execution, while capturing content and putting the social strategy into action as the collection launched.
NEWSLETTERS
KEEPING THE CONVERSATION MOVING BEYOND SOCIAL
We manage LENY's newsletters from research and planning through to copy and creative, keeping an eye on industry trends and competitors while finding ways to make the channel feel distinctly LENY. From collection launches to regular brand updates, each newsletter keeps the audience engaged and gives LENY another way to build its relationship with its community.
