BRINGING THE SUSANNE KAUFMANN WORLD TO SOCIAL.
APRIIL worked across social management, creative direction, influencer partnerships and TikTok to bring the wider Susanne Kaufmann experience into a more human, lifestyle-led digital world.
The aim: Brand awareness. By combining social media management, creative direction, influencer partnerships, and TikTok implementation, APRIIL translated the full Susanne Kaufmann experience, from skincare science to spa, hotel, and hospitality - into engaging digital storytelling.
SOCIAL MEDIA MANAGEMENT
BRINGING THE SUSANNE KAUFMANN WORLD TO LIFE
We brought a more human and lifestyle-led approach to Susanne Kaufmann’s social presence. From expert and founder-led storytelling to native social content, wellness and community, we looked beyond the product to create a brand world people could connect with.
IN JUST 30 DAYS
1.1M
VIEWS
+129%
ENGAGEMENT
+689%
FOLLOWERS
+110%
REACH
Creating more conversational content that encouraged interaction and made the brand feel more approachable.
HOW WE DID IT
01.
THE SHIFT
Moving beyond product focused content to bring the wider Susanne Kaufmann world to life.
02.
NATIVE SOCIAL + EXPERTISE
Balancing expert led skincare content with native, lifestyle led formats made for social.
03.
WELLNESS + LIFESTYLE
Bringing in wellness rituals, the Alpine setting and the hotel experience to show more of the brand.
04.
FOUNDER CONTENT
Using founder led content to add personality, perspective and a more human side to the brand.
05.
COMMUNITY
Creating more conversational content that encouraged interaction and made the brand feel more approachable.
CASE STUDY
TURNING A WELLNESS EVENT INTO A LIVE SOCIAL EXPERIENCE
We created a social-first brief to bring the Susanne Kaufmann experience to life as it happened, from founder introductions and expert-led talks to spa treatments, yoga and wellness sessions. Content was captured, edited and shared throughout the day, with interactive Stories, real-time video, Q&As, polls and behind-the-scenes moments giving the audience a reason to follow along and feel part of the experience.
01.
02.
03.
04.
05.
05.
IN LESS THAN 1 WEEK
+42%
+171.1%
+84.1%
Over the seven days of event content, the brand saw +42% views, +171.1% interactions and +84.1% reach, showing the impact of bringing the audience into the experience in real time.
VIEWS
INTERACTIONS
REACH
CONTENT CREATION
CONTENT WITH A SENSE OF PLACE
We create a mix of lifestyle, social-first and expert-led content that brings the Susanne Kaufmann world to life. From polished campaign imagery to more natural, everyday moments, we create content that feels premium while giving the audience a more personal way into the brand.
INFLUENCER MANAGEMENT
We manage influencer partnerships that introduce Susanne Kaufmann to new audiences through trusted voices in the wellness and lifestyle space. From identifying the right talent and briefing to regular calls and ongoing communication, we build strong relationships with our influencers and stay closely involved throughout each collaboration, keeping everything aligned, authentic and running smoothly.
RELATIONSHIPS, NOT
ONE-OFF PARTENERSHIPS
