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PUTTING EMERGING DESIGNERS IN FRONT OF THE RIGHT PEOPLE.
Not Just A Label connects independent designers with a global fashion audience. APRIIL worked across editorial, social, newsletters, collaborations and fashion week to bring those designers and their stories to life.
NJAL was built around discovering and supporting emerging fashion talent from around the world, and our role centred around bringing those designers and their stories to a wider audience. From editorial and social to industry collaborations and fashion week coverage, we worked across the platform to keep its community connected to the people, ideas and talent shaping fashion
EDITORIAL MANAGEMENT
PUTTING EMERGING DESIGNERS IN THE SPOTLIGHT
We managed NJAL’s editorial content by building relationships directly with designers, getting to know their stories through 1:1 conversations and shaping briefs around their work. From requesting and briefing content to developing features, we made sure the designers behind the collections had a story worth telling.
INDUSTRY COLLABORATIONS
CREATING OPPORTUNITIES BEYOND THE PLATFORM
We helped connect NJAL’s designers with wider industry opportunities, managing collaborations such as The Voice x NJAL and creating opportunities for emerging talent to reach new audiences and platforms
NEWSLETTERS & FEATURES
TURNING DESIGNERS STORIES INTO EDITORIAL
From newsletters to dedicated feature pages, we created editorial content that gave designers a platform beyond their profiles. We also built relationships with writers and contributors from leading publications, bringing a stronger editorial perspective and industry voices into the NJAL world.
FASHION WEEK
TAKING NJAL INTO THE HEART OF FASHION
We attended fashion weeks to capture real-time content, from shows and backstage moments to emerging designers and the wider atmosphere. It gave NJAL’s audience a more immediate view of the fashion calendar while creating social content as the action happened.
SOCIAL MEDIA
KEEPING FASHION MOVING IN REAL TIME
We managed NJAL’s social presence, turning the latest designer stories, industry moments and fashion news into content for its audience. From daily updates to fashion week coverage, we kept the platform connected to what was happening across the industry.
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