TURNING CAMPAIGN BRIEFS INTO CONTENT PEOPLE WANT TO WATCH.
Working with Freya Walton, APRIIL creates ongoing social-first content for brands including alo Yoga, turning monthly campaign briefs into photography, video and affiliate-led content designed for real-life fashion, fitness and wellness moments.
From pilates studio sessions and tennis-core campaigns to leisurewear, street style, and wellness-focused storytelling, we have managed the creative strategy and production behind content that feels effortless and easy while aligning with alo’s premium brand identity.
FREYA WALTON X ALO YOGA
By combining editorial-quality photography, short-form video, affiliate marketing, and platform-specific content for Instagram and TikTok, APRIIL helps position alo Yoga within real-life lifestyle moments that viewers relate to with fashion, fitness, and wellness audiences.
PROCESS
01.
BRIEF & MOODBOARD
Strategic planning for consistent, on-brand content aligned with your marketing goals.
02.
LOCATION SCOUTING
Social media captions and microcopy that boost engagement, strengthen brand voice, and drive conversions
03.
CONTENT CREATING
SEO-optimised blog writing and long-form content that improves search rankings..
RESULTS
