ABOUT APRIIL
TWO SIDES OF THE SAME AGENCY
APRIIL is a creative marketing agency founded by Lauren Crabb and Julia Palos, bringing creative direction, strategy and client delivery together under one roof.
With Lauren leading the creative and Julia leading brand operations, we bring different strengths to every project while working closely as a team from first idea to final delivery.
LAUREN CRABB
FOUNDER & CREATIVE DIRECTOR
Hi, I’m Lauren, the founder and Creative Director behind APRIIL.
I’ve spent years working with brands across fashion, beauty, lifestyle and fitness, with experience spanning social, content, art direction, production and editorial. I also studied Creative Direction at Condé Nast, learning from people with decades of experience across its publications and the wider industry, alongside specialists in everything from social media to creative.
APRIIL grew from that experience and a simple idea: to create an agency where good ideas are taken seriously and the creative actually gets made.
I lead the creative across APRIIL, from shaping strategies and developing campaigns to directing shoots and getting hands on with content. I’m interested in what makes a brand worth paying attention to and finding the right way to bring it to life.
For me, good marketing should feel considered, never overworked, and always true to the brand.
JULIA PALOS
BRAND OPERATIONS DIRECTOR
Hi, I’m Julia, Brand Operations Director at APRIIL.
My background is in corporate marketing and digital strategy, with experience across SEO, CRM, email marketing, paid advertising, websites, events and content. I bring that more strategic and operational perspective into APRIIL, making sure the creative is supported by a strong plan behind the scenes.
I lead our client partnerships and day-to-day delivery, managing projects, timelines, communication and workflows to make sure everything runs smoothly from start to finish.
I’m particularly interested in how all the different parts of a brand's marketing work together, and making sure great creative has a clear purpose behind it.
SCHUH X BRICKSU
We were honoured to be invited by schuh, BRICKS and Dinner Ladies to celebrate schuh’s AW24 campaign at a community supper club bringing together creative duos from across the industry. A lovely reminder of the power of creative partnerships and doing what we love together.
SO, WHAT IS APRIIL?
We're a small, multi-skilled creative marketing agency working closely with brands to make their ideas happen.
Sometimes that means taking over a brand's social from strategy through to posting. Sometimes it's a campaign, a content shoot, a newsletter, an event or a complete digital refresh.
here isn't one APRIIL way of working. We look at what the brand actually needs, then build the right team, strategy and creative around it.
WE CARE ABOUT THE DETAILS.
The strategy matters. The creative matters. But so does the tiny stuff in between.
We're hands-on from the first idea through to the final delivery, making sure everything feels considered, consistent and, most importantly, like you.
