top of page
BACKGROUND
APRIIL managed creative direction and content strategy, producing editorial-quality photography and social-first video featuring Lauren Murphy.
Designed for Instagram, TikTok, paid social, and wider digital campaigns, the shoot blended sportswear with fashion aesthetics to connect with audiences.
THE EXECUTION
From concept development and visual storytelling to on-set production, we shot a seamless campaign designed to maximise awareness of the brands new shoe to Laurens audience.
The creative focused on movement and ease of styling for any opportunity, creating a sense of relevance and demand for the shoe.
THE RESULT
Increased relatibility among Laurens followers, showcasing the ease at which the new shoe can be worn and styled, either up or down creating desire and want, meanwhile increasing brand and product awareness. Utilising influencer collaborations also creates a sense of credibility and trust making this collaboration successful.
bottom of page