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BACKGROUND
Delivered end-to-end marketing and digital support for London-based regulatory technology company REG Technologies during COVID. This included the creation and launch of the company's first newsletter, event support and coordination, email marketing campaign and automated workflow management, CRM administration, event support and social media management.
THE EXECUTION
Supported the implementation and migration of CRM systems from HubSpot to Salesforce, ensuring accurate setup, data integrity, and smooth adoption across teams. Maintained and optimised the customer journey from initial awareness through to warm lead nurturing and sales-ready conversations, ensuring consistent engagement at every touchpoint. Managed paid advertising activity to drive lead generation and increase brand visibility, supporting full-funnel awareness. across multiple channels.
RESULTS
Improved brand visibility and strengthened digital presence through consistent multi-channel communication. Increased audience engagement across email and social media platforms, supported a more structured and effective customer journey, and contributed to the establishment of scalable marketing processes, including CRM and newsletter workflows, to support long-term growth.
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